Love it or hate it, Valentine’s Day is too big of a holiday for businesses to ignore. Valentine’s Day is reported to be the 4th largest shopping day of the whole year, bringing in an estimated $19.7 billion in 2016 alone. Valentine’s Day 2018 will likely see just as much spending. More importantly, business owners and managers need to take some time to truly understand Valentine’s Day shopping demographics to capitalize on this opportunity.
Over 50% of people will be celebrating Valentine’s Day in some form, according to Bing. That said, business owners should dispel the idea that Valentine’s Day is solely for couples. A recent survey found that consumers will spend the most on their significant other, but still plan to buy a Valentine’s Day gift for family members, friends, and co-workers. Since shoppers will also be spending on non-romantic gifts, it makes sense for all retail store-front businesses to take advantage of this surge in sales by developing a Out-Of-Home Advertising campaign for Valentine’s Day Sales.
Attracting the eye of potential buyers is key during this rapid adverting season, and with Valentine’s Day this is especially important, as many need to be reminded that the big day is coming and they need to purchase a special gift, lest they feel the wrath of their significant other for forgetting!
Here is your guaranteed successful line up of eye-catching Out-Of-Home Advertising tools: Giant Inflatable Heart balloons, as seen in the picture above, are a must-have. Red and white pennants definitely share a celebratory tone. Catch attention with a red hot-air balloon-shaped Giant Inflatable with a custom banner reading appropriate copy such as “Last Minute Gifts Available Here” or “1 Dozen Roses $29.99”.
This is a no-brainer! The shoppers are ready to spend money. Make sure they spend it with you!