These days, retailers are doing everything possible to attract attention to their business. In a challenging economy combined with a lot of visual noise, retailers have to stand out in any way they can. One way successful retailers are finding to drive customer traffic is with the use of a giant custom inflatable that can be used for sales, promotions and grand openings. These giant custom inflatables are a novelty and stand out amongst traditional outdoor visible marketing.
- Use an inflatable that reflects your brand
Retailers get the most out of their giant custom inflatables when they make an inflatable that is reflective of their brand and tie it to a promotion they are running. One recent example is when McDonald’s used a giant Ronald McDonald inflatable balloon to promote their 24-hour breakfast. The Ronald McDonald figure is familiar to many people and allowed McDonald’s to call attention to their 24-hour breakfast with the clever use of a 24-hour breakfast banner on their custom inflatable.
- Make a custom inflatable that is easy to install